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Our Story

What started out as a simple conversation with a group of friends in 2012 turned into a movement promoting healthy active lifestyles for young boys and heralded the launch of Just Jack.

With the world becoming more and more complicated and technology now a common part of life at school and at home, we thought it was time to remind boys of the important things in life.  Having manners, dressing for the occasion, eating healthily, making eye contact, being active, having a community spirit, looking up from the screen and seeing the world around them.

We believe being a young boy should be about climbing trees and scraping knees and knowing the right time to use the word please, welcome to the world of Just Jack.